Thursday, October 24, 2013

POW WOW x OLUKAI


 On Saturday, October 12th, OluKai had the pleasure of partnering with POW! WOW! Hawaii for their 2nd Annual Blank Canvas II fundraising gala held in the hip Wade Warehouse in Honolulu, HI. Pow Wow is a gathering of contemporary artists committed to community enrichment through the creation of art outreach programs.

In its 2nd year, the Blank Canvas II Gala featured an exceptional evening of food from Honolulu’s talented gourmet chefs, mixologist-created signature cocktails, live art from POW! WOW! HAWAII School of Art artists, musical performances by the POW! WOW! HAWAII school of Music, a unique silent auction, and an original POW! WOW! HAWAII live art installation. All profits from Blank Canvas go towards funding the enrichment programs POW! WOW! HAWAII has planned for 2013-2014. The gala proved that there are great things ahead for the organization and Honolulu’s artistic community in the coming year.



Guests were invited to purchase a pair of OluKai shoes to be dropped off and customized by an artist of their choice, with all proceeds benefiting the organization. Artists in attendance included POW! WOW! Lead Director’s Jasper Wong, Kamea Hadar as well as POW! WOW! artists Jeff Gress, Jeff Hoskins, and Matt & Roxie Ortiz of Vers Hawaii.

“Blank Canvas is an inspired night of art and music uniquely celebrating the history of Hawaiian art culture by helping create its future,” says Kerry Konrady director of marketing at OluKai. “POW! WOW! HAWAII’s contributions to the community and the scholastic opportunities they have established for Hawaii’s youth exemplifies OluKai’s dedication to the education and preservation of the Polynesian culture and the community that surrounds it.”

  



 To learn more about POW! WOW! HAWAII, visit: http://powwowhawaii.com

 To see more photos from the event, visit: www.facebook.com/olukai





Monday, September 9, 2013

OluKai’s Team Kamakani Eleu Celebrates 16th Straight Season Title Win at Kendall Cup

Team OluKai Wins Last Race of Sailing Canoe Season, Sailing from Kalapaki to Waimea-Kauai

September 9, 2013, Kauai, HI – At the helm of master steersman, Marvin Otsuji, OluKai’s Team Kamakani Eleu (Energetic Wind) took home the winning title at this weekend’s Kendal cup, the seventh and final race of this year’s sailing canoe season and the 16th straight season title for the team.
Photo by Peter Liu
As one of the oldest forms of transportation, islanders have launched canoes for thousands of years for food, battle, travel, and to visit family. Settling the Hawaiian Islands sometime between 1190 and 1290 A.D., Polynesians sailed on double-hulled voyaging canoes, navigating by the stars. Nearly lost in Hawaii until Hokule‘a, a modern-day replica of the traditional Polynesian voyaging canoe, rekindled interest in the ancient knowledge. The Hokule‘a helped launch the Hawaiian Cultural Renaissance of the 1970s, and with it, a resurgence of Hawaiian language, hula, arts, and passion for protecting the land. Today, the Hawaiian Sailing Canoe Association (HSCA) is perpetuating this culturally rich pastime through its annual season of seven races complemented by community events.

“The seven races are unique in that they take paddlers through the entire chain of the Hawaiian Islands, says Otsuji. “We start the season at the Big Island and finish up with our last race of the season, the Kendal Cup’s 45-mile course, from Kalapaki to Waimea-Kauai – a sort of homecoming for me and my team.”

Having led his rotating team of 8 all-star paddlers for their 16th consecutive season title, Otsuji is a tenacious leader in the sailing canoe community. Going on his 26th year in the sport, he is a prolific athlete with a passion for the ocean, speed, and competition.

As a part of OluKai’s hands-on approach to giving back, Team OluKai exemplifies the brand’s dedication to the education and preservation of the Polynesian culture and the community that surrounds it, established through OluKai’s ‘Ohana Giveback Program.

“I’ve been fortunate enough to be able to continue to pursue my passion for sailing canoe, with an incredible team of paddlers, and the support of such an authentic, like-minded brand like OluKai. Our yellow and brown Makau (bone hook) sail has become a sort of icon for the sport and is a sail I am very proud to represent,” added Otsuji.

Monday, August 12, 2013

Archie Kalepa Featured on CNN’s “The Next List”

Article source, CNN.com
By Elissa Weldon. (August 1st, 2013). Lifeguard develops inflatable rescue board. CNN.com. 
Retrieved from CNN.com "The Next List"



Lifeguard Develops Inflatable Rescue Board

By Elissa Weldon, CNN

There’s nowhere quite like the beach in summer. But between the sun, scenery and a relaxed vacation mindset, many beachgoers don't think much about their safety in the ocean.

Ask anyone who has ever had a close call in the water - been caught in a rip current or struggled against powerful tides to make it to shore. Often, there's only one person standing between them and death: a lifeguard.

Meet Archie Kalepa, chief of ocean safety for the Hawaiian island of Maui. Kalepa has a team of 64 lifeguards under his command and is responsible for the safety of about 2 million beach visitors every year.

"It only takes 5 minutes for a person to go brain-dead, or to drown," Kalepa says. "For us, a lot of times the surf is way offshore. And so it's all about the response time. How quickly can we respond from Point A to Point B?"

His commitment to public safety has deep roots. Kalepa pioneered the use of Jet Skis for water rescues nearly 25 years ago. After Hurricane Iniki struck Hawaii in 1992, he became a local hero by using a Jet Ski to save 12 people from drowning. Those rescues proved to be a turning point in Kalepa’s drive to adopt the Jet Ski for widespread water-safety use.

“We were the ones with the idea,” says Kalepa, “but we needed everybody’s support to get the officials to realize that this (watercraft) is a tool, not a toy.”

Today, Kalepa is still working on improving his lifesaving techniques while developing innovative rescue equipment. He has devised an inflatable rescue board that the head of the United States Lifeguard Association calls a “real, significant innovation” with “enormous promise.” Kalepa is working with partners to commercialize the product.

Kalepa also is an elite athlete who relishes the chance to surf some of the biggest waves in the world. He's drawn to “the excitement, the thrill, dabbling in danger," he says. "I really, really enjoy being in that kind of environment.”

Kalepa uses his knowledge of the ocean to help others - even rescuing big-wave surfers in dangerous conditions.

“I’ve seen him in action. He will rush in without question and try to help anyone in peril,” says tow partner Buzzy Kerbox.

As a fifth-generation Hawaiian, Kalepa is probably proudest of his Hawaiian heritage and his honorary title of Waterman.

He was recently inducted into the Duke Kahanamoku Hawaiian Waterman’s Hall of Fame, a prestigious honor reserved only for those with vast knowledge of the ocean and experience in all aspects of water. Watermen can swim, surf, dive, paddle, fish and canoe with skill, strength, agility and instinct.

“Archie to me exemplifies exactly what a Hawaiian Waterman is, which is connected,” says Kaino Horcajo, an expert in Hawaiian culture. “We say the words fearless, courageous, brave, crazy. But what we really mean to say is connected - in tune, down to earth, and without filters.”

For Kalepa, being a Waterman and a Hawaiian means sharing his knowledge of the ocean with others. He trains some of the world’s most elite military units in water safety and Jet Ski rescues.

“Out of pure respect for what they do to keep America safe, it was an honor to train these people and work with them,” Kalepa says.

As a public-safety expert, a big-wave surfer and a Hawaiian Waterman, Archie Kalepa is driven to help others and spread what he calls the spirit of "aloha," the Hawaiian greeting.

“Sharing the spirit of aloha is always giving somebody a helping hand, always giving somebody a kiss. Always when somebody needs help, you help them, show them how to be good people," he says. "That's what the aloha spirit is, showing people love. It's what people from Hawaii do. It's how we live our life."

About CNN's "The Next List"
Each week, CNN's "The Next List" profiles innovators, visionaries and agents of change. They’re not household names just yet, but they’re movers and shakers in their own worlds. We’re introducing them to you because these individuals are steadily mapping the course to the future with their new ideas.
WHO: Host Dr. Sanjay Gupta WHEN: Saturdays at 2:30 p.m. ET - All new time! WHERE: Only on CNN. Visit more stories online: http://whatsnext.blogs.cnn.com/category/the-next-list/

Tuesday, July 16, 2013

Every Day Has Its Summit - “Behind-the-Scenes” with OluKai

Behind-the-scenes look at our Fall lifestyle photoshoot in Maui with renowned photographer Daniel Bloom.


When we arrived at the Kahului Airport in Maui, Hawaii, there was an immediate acclimatization, via the short, humid, signature hike to the outdoor baggage claim. The cast of characters originates from many different parts of the world, but just about everyone has Hawaii pouring through their veins. We all came together to capture the photography for the OluKai Fall/Winter 2013 campaign, launching the brand’s diverse line of new styles. From upcountry ranch boots to relaxed lifestyle closed toe shoes.

For the next several days we are a family, with Maui as our home. Lumeria Maui was our home base, a beautiful boutique yoga retreat outside of Paia on the north shore of the island. Lumeria served as both a functional photography production facility as well as one of our set locations. The lush gardens and restored historic buildings was a perfect venue to capture the rugged yet refined theme of our Fall/Winter product range. The zen lawn provided a sophisticated and playful spot to capture a spontaneous game of lawn bowling- Hawaii style.

 

 

Our photographer, Daniel Bloom, is a rising star originally from northern Sweden. He’s honed his photography skills in the snowy landscapes of high altitude snowboarding. His ability to capture the energy of a scene and deliver the human element in each photo is what has drawn OluKai to his work.
 





Since 1883 the Williams family has captured the spirit of Hawaii, one snapshot at a time. For past several years, OluKai has partnered with the Williams family to help preserve and share their historic collection of photography. The featured image depicts waterman Warren Ackerman skillfully thawing a fishing net. To pay homage to the original, we recreated the scene in full color near Ukumehame Beach on our first day of shooting.

    


Day two and three were dedicated to upcountry stories. Maui gives us a generous selection of ranches, forests and trails as possible locations. Much of the Fall/Winter 2013 collection was inspired by this rugged upcountry of Hawaii’s ranchers. The Paniolos, or Hawaiian Cowboys have a rich history that continues to modern day. We chose Piiholo Ranch as location to tell this story. The legacy of Piiholo Ranch extends for generations dating back pre-1800s as a thriving cattle ranch.

 

 

Friday, June 21, 2013

OluKai Partners with TYLER'S Dam That Cancer

OluKai proudly partnered with Austin-based retailer TYLER’S on Dam That Cancer, a premiere fundraising event benefiting the Flatwater Foundation, a non-profit organization that provides access to mental health services for those affected by cancer. Taking place on Lake Austin, Dam That Cancer is centered around a 21-mile stand-up paddle race and celebration. As a core ethos of OluKai’s Giveback Program, a portion of proceeds of OluKai sales at TYLER'S will go directly to the Flatwater Foundation from May 15th to June 15th.
Dam That Cancer participants are cancer survivors, brothers or sisters, sons or daughters, mothers or fathers or even the best friend of someone touched by the disease. The Flatwater Foundation is an Austin-based, non-profit dedicated to providing those in the community diagnosed with cancer, as well as their families and loved ones, access to therapy and physical activities to improve their mental health.

"OluKai is proud to join TYLER’S and support Dam That Cancer's mission,” says Kerry Konrady, OluKai's marketing director. “Tyler’s cultural values are closely aligned with our 'Ohana Giveback Program; striving to make a local and meaningful impact to the community.

Along with our local reps, we flew our mentor and brand ambassador who is a member of the Hawaiian Waterman Hall of Fame, Archie Kalepa to support the event, inviting influential paddlers and local heroes to join him on his “SUPsquatch”, an oversized standup paddle board, to collectively race the 21-mile route through the entire length of Lake Austin. “We have a saying in Hawaii that I think encompasses OluKai’s Hawaiian cultural values and our passion to help those in the community around us through our ‘Ohana Giveback Program: Malama Pono, which means take care do right,” says Archie Kalepa.

Paddlers entering in the race are showing their individual dedication in the global fight against cancer by raising over $1,500 each for The Flatwater Foundation. Riding stand-up paddle boards from Mansfield Dam to Tom Miller Dam, this group of committed paddlers will travel the entire length of Lake Austin, 21 total miles. Along the route, Tyler's Dam That Cancer sponsors and volunteers will accompany the paddlers onboard the “sponsor-ships,” donated party-boats that will provide water, food and plenty of encouragement. Everyone will have the opportunity to participate and show support by attending the “We Paddle, You Party” fundraising celebration at the finish line, located at the one and only Hula Hut.

 For more photos please visit: facebook.com/olukai



Thursday, June 6, 2013

Celebrate Dad with His Favorite Island Inspired Footwear



Win our Hawaiian Lifeguard Collection For Dad!

Contest Is Now Closed. Thank you to everyone who participated.

HLA Collection includes one pair each of the Kia’i Trainer II, Kamiki and Kia’i II sandal. Contest ends on June 30, 2013 at 11:59 PST. A winner will be announced on July 8, 2013. No purchase necessary to enter or win. Please visit olukai.com for promotion rules.

Tuesday, May 21, 2013

Paddle Forward To Giveback: The 5th Annual OluKai Ho'olaule'a


This past weekend, we celebrated extended family and Hawaiian culture at our 5th annual Ho’olaule’a on May 11-12 in Maui, Hawaii. Event participants and festival goers gathered Saturday and Sunday for what has become one of the most celebrated festival and elite standup paddle competitions (SUP) in the world. With the largest gathering in its history, the event featured canoe sailing, surfing, ancient Hawaiian games, luau, hula, and a history making live music concert.

Competing for equal gender prize money of $15,000, SUP and OC1/OC2 (outrigger canoe 1 man/outrigger canoe 2 man) racers traveled from 10 countries and 15 mainland US states to compete in the Maliko Downwind run, one of the largest SUP races in the world which spans 8 miles of legendary open ocean and finishes with a 300 yard beach sprint.

 
 
 

The top 3 winners in men’s SUP included Connor Baxter taking 1st place and Dave Kalama and Kai Lenny taking 2nd and 3rd respectively. Taking 1st place in women’s SUP was Andrea Moller, followed by Talia Gangini in 2nd and Devin Blish in 3rd. In men’s OC1/OC2, Kai Bartlett finished 1st, Manny Kulukulualani 2nd, and the team of Dave Kalama and Junya McGurn finished 3rd. The top 3 in the women’s OC1/OC2 race were Lauren Spalding in 1st, Andrea Moller in 2nd and Dane Ward in 3rd.

For full results of the SUP race, go to http://live.pseresults.com/e/27#/.
For full results of the OC1/OC2 races, go to http://live.pseresults.com/e/28#/

In celebration of the competition and our giveback partners, we presented a musical history-making concert Saturday night featuring six of Hawaii’s top musical recording artists on one stage, for a Hawaiian Kanakapili style back yard jam; a style of Hawaiian music produced in an impromptu jam session. Paula Fuga, Kimie Miner, Justin Young, Ekolu Kalama and Hawaii’s hottest female recording artist and longtime OluKai brand partner, Anuhea, along with Billboard’s #1 Reggae artist, Mishka, played several of their original hits as well as special selections, traditional and modern, in various configurations with each other.


Consistent with our commitment to always giving back through our 'Ohana Giveback program, OluKai made monetary donations in excess of $20,000 to the Hawaiian Lifeguard Association, Maui Cultural Lands, Lae Ula o Kai Canoe Club, Uhane O Waa Kaulua, Paia Youth and Cultural Center and Zenshin Daiko. And continuing with our hands-on approach to giving back, OluKai employees who qualified for travel to Ho’olaule’a by contributing a minimum of 20 hours of local service leading up to the event, wrapped up the weekend at the Maui Cultural Lands Giveback Day. Upwards of 100 local volunteers and OluKai staff traveled to Honokowai Valley, a cultural heritage preservation site to contribute efforts towards reforestation and archeological stabilization projects.

Through this one-of-a-kind festival experience, we want to thank everyone who helps support the event from special guests from major and specialty retailers including REI, Zappos, and Sport Chalet; professional paddlers driving the sport of SUP; cultural icons like Archie Kalepa; six renowned Hawaiian musicians; OluKai staff, and over 2,000 passionate locals and festivalgoers. Aloha.

Visit OluKai's facebook for a complete set of event photography.