Friday, February 4, 2011

OluKai Wins 'Breakthrough Brand of the Year' at SIMA Image Awards!

What a great way to start the weekend! We are truly honored to be awarded the ‘Breakthrough Brand of the Year’ at last night’s SIMA Image Awards. Thank you for your support and for being part of the ‘Ohana. We couldn’t have done it without you!



Monday, January 10, 2011

Save The Date - 3rd Annual OluKai Ho'olaule'a


The 3rd annual OluKai Ho'olaule'a will be held May 14-15, 2011. Check back soon for more information. Watch the video below for coverage of last year's event.



Tuesday, December 21, 2010

Fall 2011 Tradeshow Announcement...



We're getting ready to hit the road for Surf Expo! Need to secure a time to get the first look at our Fall 2011 collection? Give us a call at 877-265-8524 and we will be happy to set you up.

Monday, December 13, 2010

OluKai Nominated for Two SIMA Image Awards!


OluKai is proud to receive the Surf Industry Manufacturers Association Image Award nominations for "Breakthrough Brand of the Year" as well as "Footwear Product of the Year" for the Kia’i Trainer. OluKai is deeply thankful to our employees, retail partners, and everyone who wears OluKai for supporting our mission to build a unique and better class of products that blend ocean heritage with modern performance.


A final round of voting among SIMA member companies and specialty retailers will determine category winners. SIMA Image Award winners will be announced during the SIMA Image Awards ceremony (February 3, 2011) at the House of Blues Anaheim.

Thursday, October 28, 2010

Team Kamakakoa’s Record Breaking 2010 Season

OluKai’s Team Kamakakoa captures the overall title for the 2010 Hawaiian Sailing Canoe Association race season. The team dominated this year winning 4 out of 6 races earning them their 13th HSCA season title. Marvin Otsuji celebrated his 22nd year as Master Steersman for Team Kamakakoa.


“Every race presents its own challenges, it keeps things interesting” says Otsuji. This year’s team really came together. The knowledge and skill of the veterans blended with the raw power and endurance of the up-and-coming guys created a true force to be reckoned with.

Race #1: Keokea to Hana to Kahului May 1-2 – 1st Place
Race #2: Maui to Molokai’i June 4-6 – 1st Place
Race #3: Molokai’i to Kualoa July 10 – 1st Place
Race #4: Kualoa to Haleiwa July 11 – 2nd Place
Race #5: Na Holo Kai August 14 - 1st Place
Race #6: Kendall Cup – 2nd Place

There is a lot of momentum around Team Kamakakoa and the growing sport of Sailing Canoe racing. “Athletes and waterman from over Hawaii are proud to be involved in the sport,” says Otsuji. Canoe sailing is a true test of a waterman’s skills and a way to connect with tradition and heritage.

Congratulations to Team Kamakakoa for a fantastic, record breaking season!

Tuesday, October 26, 2010

Fleet Week Block Party

OluKai partnered with Lombardi Sports in San Francisco to host a Fleet Week roof top block party. Fleet Week is a United States Navy, United States Marine Corps and United States Coast Guard tradition in which active military ships recently deployed in overseas operations dock in a variety of major cities for one week. The San Francisco Fleet Week attracts over 1 million visitors to the city to watch demonstrations, guided tour of ships and amazing air shows.


Attendees of the OluKai Fleet Week Block Party enjoyed great views of the Fleet Week Air show, historical Williams Photography images, custom sit and fit with OluKai Ambassadors, special preview of our Fall 2010 Closed-Toe product offering and complimentary food and drinks.


Big Mahalo to Lombardi Sports and our Northern California 'Ohana for all of their efforts!!!

Monday, September 13, 2010

39th Annual Queen Lili'uokalani Canoe Race

September 4, 5 & 6, 2010 – Labor Day weekend – paddlers from all over the world gathered for the 39th annual Queen Lili‘uokalani Canoe Races held on the beautiful Kona Coast. OluKai was proud to be a sponsor for the largest long distance canoe race in the world, attracting dozens of canoe halau (clubs) and hundreds of paddlers from Hawaii and beyond. The event features single hull, double hull and individual races along with a torchlight parade, dance and luau awards ceremony.


The Queen Liliuokalani Canoe Race was started in 1972 to fulfill a need for a way to train for the grueling Na Wahine O Ke Kai (Women outrigger canoe race) and the Molokai Hoe (Men outrigger canoe race) – the 32 mile long distance canoe races from the island of Molokai to the island of Oahu. The race was named in honor of the last reigning monarch of Hawai`i as the first race fell on Queen Liliuokalani's birthday, September 2.



Saturday Wa’a Kaukahi (single hull canoes) – The women start this event paddling 18 miles from Kailua Bay to Honaunau and the men then bring it back 18 miles. Team Primo led by Kai Bartlett of Maui won the men’s Iron Open 18 mile race in a time of 1:53:56 and the Team Calgary Canada won the women’s Iron Open 18 mile race in a time of 2:10:59. The first day’s events ended with a torch light parade where over 500 people participated.

On Sunday, Wa’a Kaulua (double hull canoes) where the men and the women tie together two single hull canoes to make the double hulls, and the women and the mixed double hulls start, taking the Wa’a (canoes) 3 miles South to Lyman’s, turn there and return to Kailua Bay for a total of six miles. Following the same course are the OC1 and OC2 canoe race, Stand-up Paddleboards and a three Keiki divisions (OC-6 – 6 person crews): 15, 16 and 18 and under race.

Monday was the Ali‘i Challenge (single hull canoes – 12 person crew), an inaugural year for a race heading north of Kona to finish at Kona Village. The 12 person teams were broken into 6 men and 6 women and it was up to each team to decide if the men or women paddled the first 9 mile leg with a “open water change of crews”. Team Lilikini from the Big Island took first place with 2:24.

This years exciting event had an astonishing number of participants with approximately 121 women OC6 team and 123 men OC6 team. Mahalo nui loa to all the participants, friends, families, and volunteers that helped make the 39th annual Queen Lili’uokalani Canoe Race a success! Olukai is very appreciative to be a part of such a historical race.



To learn more about the Queen Lili'uokalani Canoe Race please visit www.queenliliorace.com